P2 such as green gives it an attractive

 P2

“To be Britain’s best-value retailer exceeding customer needs
always” is Asda’s mission statement and this is how many large businesses
communicate to their customers and potential customers as it represents what
they want to be as a business. This Is a very good mission statements as many
people are now looking for value in their everyday shopping. Is mission
statement is very important as it shows that the business cares about the
customers.it is very important that a mission statement is short and concise
and this is done correctly with Asda’s mission statement.

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Advertising is a
way for the business communicate with its customers to make them aware of all
the products that they sell as well as services.  This is very important for business such as
Asda as it allows them to promote new products that are being introduced as
well as new promotions. The business can do this in a strategic way to ensure
their target market gets to see the advertisements by choosing specific
channels and times to project the adverts. The packaging in which the product
is inside as this will inform the potential user about the nutritional value of
the products in this case with Asda’s food products and the general labelling
of the products, having the nutritional information of a product is very
important as it can result in the person buying the product or looking for
alternative if they are looking to lead a healthy life style for example.

Asda’s logo is also
very important as it allows to have brand awareness as well helping them be
known as their own business not a being mistaken for others. Asda’s logo with
bright colours such as green gives it an attractive design making it more eye
catching a memorable this was definitely put into consideration when the design
was first made. The business was founded in 1949 and is a very well-known
business that has been developing ever since. Livery is another way Asda makes
their target market by making them aware of their brand image. Livery is very
useful for a business such as Asda this is because they can use this to attract
even more customers and retain the ones they have. This is the same with their
straplines “save money live better” this a very catchy strapline that attracts
people to the business and has been effective for sales.

Asda’s Endorsements
are very effective with x Factor judge Nicole Scherzinger this is a very smart
marketing technique as it will boost sales and famous celebrities in their
supermarkets. This will only benefit the business sales wise but it may be very
expensive. Sponsorships are also used by Asda. They have the Asda foundation
running which is designed to improving living in the future for the people this
is a very beneficial foundation that raises a lot of money and makes people
aware of Asda as business in a positive way.

P3

D2

Asda will always
have new aims and objectives set this is so they can constantly improve their
business and how it is run. Asda’s aim and objectives are to constant “provide
goods and services that are affordable for the community”. A very important
objective for Asda is to reduce packaging as much as possible. As well as this
they want to increase the use of their online shopping this can be easily done
by marketing the online services they provide heavily by add promotions to
online shopping such 25 percent off your shop online this will attract
customers to order online. This will increase Tesco’s sales and will also help
them with competing with their competitors. Many supermarkets like Asda,
Sainsbury’s and Tesco have very similar aims and objectives as they have the
same target in mind of being the leading supermarket in the UK. Aims and
objectives are very useful for any business however it isn’t a very good way to
communicate with customers as the business is focusing more on their self and
not the customers in their aims and objectives this is why a mission statement
is what Asda will promote and display for customers. This is also why many
other methods are put in place such as straplines and logos to communicate with
their customers. The business branding and logos are extremely important as it
will be what people think of the business so a lot of consideration has to be
put into the logo when starting a business this is why business such as
Sainsbury’s, Asda and Tesco do not change their logos as they known from these
logos and they will never be changed as it could even mean a decrease in sales.
These logos and straplines attract customers as they are directed to the
customer and designed for the customer. Many different communication methods
can be used to communicate with consumers. Sainsbury’s and Asda are both
supermarket meaning a lot of the processes they go through are similar this is
why the techniques are similar when it comes to communication. The main thing
the consumer looks at is the logo of the business and is a lot more important
to these businesses compared to their mission statement branding is always a
vital part of a business that could lead to products perform better and
increase in sales. Customers always want the best value for the money as well
as being able to get a high quality product and this is why stores like Sainsbury’s
are so successful as they provide good quality products at an affordable price.
This is also why many other methods are put in place such as straplines and
logos to communicate with their customers. The business branding and logos are
extremely important as it will be what people think of the business so a lot of
consideration has to be put into the logo when starting a business this is why
business such as Sainsbury’s, Asda and Tesco do not change their logos as they
known from these logos and they will never be changed as it could even mean a
decrease in sales. These logos and straplines attract customers as they are
directed to the customer and designed for the customer. Many different
communication methods can be used to communicate with consumers. Sainsbury’s and
Asda are both supermarket meaning a lot of the processes they go through are
similar this is why the techniques are similar when it comes to communication.

 

 

Packaging can also
be a very vital part of the business. Sainsbury’s has to make sure their
products are sealed correctly for health and safety as well as making sure the packaging
ids of a good quality for the customer so it easy to open. They must also ensure
that nutritional information is displayed on the box and easy to read and the contents
of the product this is because of health and safety once again when it comes to
allergies. Advertising is also very important when it comes to these businesses
to bring in new customers as well as introducing new products and spreads hype
on new products and the business in general. The most effective advertising is making
a tv advert this can be expensive however for business such as Sainsbury’s this
will not be a big issue and will be worth it to bring in new customers and
boast sales as well as this they will also help with the popularity and brand image
of the business. Both business use advertisements very well to promote their
business and products and services

 

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