PRIYA participation and engagementPlanning, implementing, managing, coordinating and

PRIYA MEHTA740-15th Ave SW, Calgary T2R 0R6          Email: [email protected]        LinkedIn Bio: linkedin.com/in/mehtapriya89 SKILLS AND QUALIFICATIONS 3+ years of experience in Digital Marketing and Analytics for a media organizationCurrently responsible for Web Content Creation and lead generation for an IT company providing Cloud solutions in CalgaryWell-versed knowledge of Email Marketing and Campaign ManagementExcellent team player with strong communication, analytical and leadership skillsWholly responsible for maintenance, marketing and analytics of my Company websiteResponsible for initiating social media channels of HT Punjab edition (Current following – Twitter: 54k; Facebook: 96k) Excellence in ensuring deadlines, editing, proofreading and designing pagesProficient in MS Office, Adobe InDesign, QuarkXPress, Eidos Méthode, WordPress  and Adobe PhotoshopSolid grasp of analytic tools such as Google Analytics and Parse.ly Multilingual: Fluent in English, Punjabi and Hindi EMPLOYMENT HISTORY Company Name: Result Matters Cloud Services, CalgaryDesignation: Digital Media Specialist (Part-Time)Duration: Dec 2017 – ongoingJob Duties:Website OptimizationCreate web content; SEO/SEM; keyword, meta-taggingSet-up and monitor Google Analytics for trackingSet-up Google Adwords and Social Media campaigns for lead generationCreate dashboards and weekly reports to analyse ROICompany Name: HT Media Pvt LtdDesignation: Digital Content ManagerDuration: Jan 2014 – Jan 2017Job Duties:SEO and AnalyticsCreating and managing content calendar including blogs, videos and infographics Writing, posting and promoting content that encourages visitor participation and engagementPlanning, implementing, managing, coordinating and executing social media programs and initiativesDay-to-day management of social media pages Analyzing website data to craft the best possible campaigns for potential clients.Set-up and monitor Google AnalyticsSet-up Google Adwords and Social Media campaignsAnalyze cross-channel data Social Media, Google Analytics and other platforms to continuously inform effectiveness of the social presenceBuild and maintain ROI analysisTECHNICAL SKILLSAnalytics: Google Tag Manager, Google Analytics, Google data studioSEO: MOZ, Kiss Metrics, Pars.ly, DoMo, HootSuiteEmail Marketing: HubSpot EDUCATION HISTORY Master of Arts (Major: Journalism and Mass Communication) (2013)Punjab University, India(Equivalent to Bachelor’s Degree (four years), as determined by World Education Services, Toronto, ON)Bachelor of Arts Honours (Major: English) (2011)Himachal Pradesh University, India(Equivalent to a Bachelor’s Degree (three years), as determined by World Education Services, Toronto, ON)References Available Upon Request