Racism is a huge issue in the United States today. Many people are unaware of how much racism still exists in schools, social media, workplaces, and many more places. It is obvious to see that racism has not changed much, even after many decades of fighting. Racism exists today, not no one ever really makes strides to try and resolve this dire problem. It is believed that that bigotry is taught and is not born within in a person. But where society has failed is choosing what is best for each individual instead of just repeating history. If everyone was to raise their kids exactly how their parents raised them society would not progressively get better, history would just repeat itself. The media is a huge platform where racism is broadcasted. In today’s society social plays a huge in what is listened to, how people dress, and even how they think and portray themselves. Mass media in the United States has a racist point of view because of colorism.Skin color will continue to be the easiest factor in determining how a person will be evaluated and judged. This the newest form of racism in America, Colorism. Colorism is a form of discrimination, based on skin tone, that generally privileges lighter-skinned Blacks and penalizes darker skinned Blacks (Gasman). This division of skin color has taken over the country; people who have lighter more fair skinned are being favored over those with deeper skin. This ha even taken a toll on education for black students. First, one must consider where did colorism stem from. In the United States, darker skinned Blacks have been considered to be inferior to their lighter-skinned counterparts (Frazier). Colorism is an ideology in the United States that stems from slavery where the closer one was to White phenotypically, the better, a stance that was manifested in the preferential treatment that lighter-complexioned house slaves received in comparison to darker field slaves (Johnson). Meaning that those with fairer skin that looked closer to white not only was favored more by their slave masters, but also received special treatment. Which ironically speaking is strange because if racism is to occur is should discriminate agaisnt the who enttire race and not just a certain group of that race. Throughout slavery it was belived that lighter-skinned Blacks were best suited for intellectual tasks and assignments such as woking in the house as a cook or butler (Johnson). Then on the contrary, Dark-complexioned Black slaves were the height of labor. They worked in the fields, tending to the house and all the demands of manual labor. Colorism also surfaces within parts of the black community as well. This is a form of internalized racism that stems from the effects of slavery. The phrase “light skinned” vs “dark skinned” has been a term that been tossed around in the black community and beyond that separates the black race into two categories: the favored vs the unfavored. The Clark Doll Experiment, administered by Kenneth and Mamie Clark, was an experiment that tried to test how children perceive race at a young age. In the experiment Clark showed black children between the ages of six and nine two dolls that looked exactly the same except one white and one black. Then the children were asked these questions in this order:”Show me the doll that you like best or that you’d like to play with,””Show me the doll that is the ‘nice’ doll,””Show me the doll that looks ‘bad’,””Give me the doll that looks like a white child,””Give me the doll that looks like a coloured child,””Give me the doll that looks like a Negro child,””Give me the doll that looks like you.”The questionnaire concluded with 44 percent of the black children choosing the white doll as being the doll that looked like them. This study gained a lot of attention because of the fact that young black children were disassociating themselves with their true race.