Inc. is an American company that manufactures automobiles, various energy
storage devices, and solar panels. It is
my recommendation that tesla should expand their current global retail and
service locations by opening a store in Singapore. The countries high-tech status and long term
orientation make Singaporeans an ideal customer for Tesla. Singaporean car buyers will be able to afford
these high-end luxury electric vehicles, and appreciate their help to the environment.
Tesla will also gain even more brand recognition and be able to grow even further
with their goals of being a sustainable energy company.
Tesla was founded in 2003 and based in
Palo Alto, California. The company was
founded by Martin Eberhard, Marc Tarpenning, Ian Wright, Elon Musk, and JB
Straubel. Currently, Elon Musk is the
CEO and Chairman, JB Strubel is the CTO, and Deepak Ahuja is the CFO. The
company was originally named Tesla Motors but have since then diversified. Tesla specializes in electric cars and lithium-ion
battery energy storage. The company also
owns a subsidiary called SolarCity that manufactures residential photovoltaic
panels. Tesla sells additional products such
as the Tesla Powerwall, some power pack batteries, solar roof tiles, and also
now solar panels.
Tesla’s mission statement states that “Tesla’s
mission is to accelerate the world’s transition to sustainable energy.” Most people only see Tesla as an automobile
company, however they have much bigger goals than that. Tesla hopes to
completely revolutionize energy storage and usage worldwide. In a quote by Elon Musk in 2013 he states, “Our
goal when we created
Tesla a decade ago was the same as it is today: to accelerate the advent of
sustainable transport by bringing compelling mass market electric cars to
market as soon as possible.” While the executives
have big plans to revolutionize the energy crisis, most consumers still
consider them a car company. Tesla
currently sells three car models at varying prices: The Model S, Model 3, and
the Model X. The first-generation Tesla Roadster is no longer sold.